yasmine +

Hi! I'm Yasmine Rashed, a multidisciplinary Product Designer with experience leading end-to-end design and agile product delivery for SaaS, e-commerce, and enterprise products. I blend creativity with strategy to build digital experiences that are as intuitive as they are impactful.

Fashion has always been personal to me. I grew up spending weekends at Chico's with my mom and now find myself obsessed with the Soma brand, buying pajamas for myself and loved ones. As both a fashion-forward professional and a data-driven Product Designer, I’m genuinely excited about the chance to shape the digital experience of brands that I already love.
Hi! I'm Yasmine Rashed, a multidisciplinary Product Designer with experience leading end-to-end design and agile product delivery for SaaS, e-commerce, and enterprise products. I blend creativity with strategy to build digital experiences that are as intuitive as they are impactful.

Fashion has always been personal to me. I grew up spending weekends at Chico's with my mom and now find myself obsessed with the Soma brand, buying pajamas for myself and loved ones. As both a fashion-forward professional and a data-driven Product Designer, I’m genuinely excited about the chance to shape the digital experience of brands that I already love.

How My Experience Aligns with the Role:

  • Led usability testing for SaaS and e-commerce products, turning data insights into UX improvements that boosted engagement and conversion.

  • Partnered cross-functionally with engineers, PMs, and executives to align on goals, roadmaps, and sprint priorities.

  • Implemented and managed Agile workflows in Asana and Jira, reducing delivery timelines by 40% and improving collaboration.

  • Experienced in sprint planning, backlog prioritization, and iterative product testing to drive continuous improvement.

  • Created and presented usability and performance reports to translate testing data into actionable design and product decisions.

  • Deeply passionate about fashion, beauty, and lifestyle, a longtime REVOLVE stan who understands the brand’s audience, aesthetic, and digital experience.

Why I am A Good Fit:

My background sits at the intersection of product, design, and process optimization; exactly where this role thrives. I’ve spent the past few years working cross-functionally with engineers, PMs, and stakeholders to deliver fast-moving, high-quality digital products in agile environments.

I’m confident that my mix of design thinking, data-informed decision making, and passion for fashion make me a strong match for Chico's FAS dynamic team.

My background sits at the intersection of product, design, and process optimization; exactly where this role thrives. I’ve spent the past few years working cross-functionally with engineers, PMs, and stakeholders to deliver fast-moving, high-quality digital products in agile environments.

I’m confident that my mix of design thinking, data-informed decision making, and passion for fashion make me a strong match for Chico's FAS dynamic team.

My background sits at the intersection of product, design, and process optimization; exactly where this role thrives. I’ve spent the past few years working cross-functionally with engineers, PMs, and stakeholders to deliver fast-moving, high-quality digital products in agile environments.

I’m confident that my mix of design thinking, data-informed decision making, and passion for fashion make me a strong match for Chico's FAS dynamic team.

MY WORK

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MY WORK

MY WORK

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