yasmine +

Hi, I’m Yasmine, a Product Designer who thrives at the intersection of creativity and systems thinking.

I specialize in transforming complex digital workflows into simple, joyful experiences. For the past few years, I’ve led design at Cultivated Technology Group, a fast-moving startup where I balanced product design and project management across more than 30 web and mobile apps. I love working hands-on with engineers, marketers, and leadership teams to turn ideas into polished, scalable products that feel effortless to use.
Hi, I’m Yasmine, a Product Designer who thrives at the intersection of creativity and systems thinking.

I specialize in transforming complex digital workflows into simple, joyful experiences. For the past few years, I’ve led design at Cultivated Technology Group, a fast-moving startup where I balanced product design and project management across more than 30 web and mobile apps. I love working hands-on with engineers, marketers, and leadership teams to turn ideas into polished, scalable products that feel effortless to use.

How My Experience Aligns:

  • I bring hands-on experience leading cross-functional teams from discovery through launch. At Cultivated, I helped introduce Agile workflows that shortened delivery cycles by 40 percent while maintaining a 95 percent on-time rate.

  • I am comfortable working across mobile, web, and enterprise ecosystems, translating business goals and user insights into accessible, visually cohesive experiences.

  • I led the redesign of the Onsite Analytics mobile app, introducing default responses, item-linked photos, and instant serial-plate insights. These updates helped the client scale from 10,000 to 25,000 units served, a 150 percent increase in capacity.

  • I am fluent in Figma, prototyping, and design systems, ensuring brand consistency and smoother developer handoff.

  • Beyond skill sets, I bring genuine enthusiasm for bold, expressive design that makes people smile when they use a product.

Why I'd Be a Great Fit:

The Senior Product Designer, Digital Product Design role calls for someone who can balance user-centered thinking with brand-forward execution. That is exactly where I have spent my career:

  • Translating complex requirements into elegant, intuitive flows.

  • Building and maintaining component libraries that scale across platforms.

  • Collaborating closely with engineers, marketers, and analytics partners to align vision and implementation.

  • Designing experiences that do not just solve problems but spark emotion, the same way Taco Bell connects with its fans.

MY WORK

MY WORK

MY WORK

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